Wide Information on the use of Cookies (Cookie Policy)


Under Article 13 of  the Legislative Decree Nr. 196/2003 "Code concerning the protection of personal data", 54 Dean Street S.n.c., as "owner" of the treatment, is required to provide information about the use of the different Cookies stored by the website you have visited. The request for allowing the use of Cookies is inserted in the banner containing the notice.

The website www.54deanstreet.com uses Cookies to ensure the proper functioning of procedures and to improve the experience of using online applications. This document provides detailed information on the use of Cookies and similar technologies, how they are used by www.54deanstreet.com and how to manage them.


Cookies are short snippets of code that allow the web server to store on the client (browser) information to be reused during the same visit to the site (session Cookies) or later, even after several days (persistent Cookies). Cookies are stored, according to user preferences from a single browser on the specific device being used (computer, tablet, smartphone).

Later in this document will refer to Cookies and similar technologies all by simply using the word "Cookie".

Types of Cookies

Based on the characteristics and use of Cookies, it is possible to recognize several categories:

Technical cookies are strictly necessary. These Cookies are essential for the proper functioning of the site  www.54deanstreet.com and are used to manage the login and access to reserved functions of the site. The duration of any of these Cookies is strictly limited to the session (closed the browser, these are deleted), others have a longer shelf life (with a maturity of 30 days) in order to recognize the visitor's computer for this limited period. Their deactivation compromise the use of services accessible by login (the purchase of products in the cart). The public part of the site www.54deanstreet.com remains unchanged.

The website www.54deanstreet.com uses the following technical Cookies :

1. Technical Cookie to identify the device (desktop or mobile) that is browsing of the site (where applicable).

2. Technical Cookie related to the session to identify the language choice on the site.
3. Technical Cookie related to the session to identify the currency choice on the site.

Cookie analysis and performance

Cookies are used to collect and analyze traffic and interactions with the site anonymously. These Cookies, even without identifying the user, allow, for example, to detect if the same user returns to connect at different times. They also allow you to monitor the system and improve its performance and usability. The deactivation of these Cookies can be executed without any loss of functionality.

The website www.54deanstreet.com uses the following Cookies' technical analysis and performance:

1. Technical Cookie for Google Analytics used to generate reports on visitor's  interactions with the website. It is used to store information that does not allow personal user identification.

2. Technical Cookie for Google Maps to store preferences and user's information each time the visited web pages contains geographical maps of Google Maps. These Cookies contain sufficient information to enable tracking.

Cookie profiling

These are persistent Cookies used to identify (anonymously or not) user preferences and improve your experience of navigation.

The site identification does not use this kind of Cookies.

Third Party Cookies

Visiting a website, you may receive Cookies from the site itself ("first part owners") or from integrated websites, that are maintained by other organizations ("third parties"). A notable example is the presence of "social plug-in" for Facebook, Twitter, Google+ and LinkedIn. Plug-ins are directly generated by these sites and hosted into site page. The most common use of social plug-ins is to allow the sharing of contents on social networks.

The presence of these plug-ins involves the transmission of Cookies to and from all sites operated by "third parties". Please refer to the specific policies about the management of the information collected by "third parties. To ensure greater transparency and convenience, please see below the Cookie policies of the "third parties".  

Facebook policy: https://www.facebook.com/help/cookies/

Facebook cookies configuration: access your account and visit the privacy section.

Twitter policy: https://support.twitter.com/articles/20170514

Twitter cookies configuration: https://twitter.com/settings/security

Google+ and Google Maps policy: http://www.google.it/intl/it/policies/technologies/cookies/

Google+ and Google Maps cookies configuration: http://www.google.it/intl/it/policies/technologies/managing/

Youtube policy: https://www.google.it/intl/it/policies/privacy/

Youtube cookies configuration: https://www.google.it/intl/it/policies/privacy/

Vimeo policy: https://vimeo.com/cookie_policy

The website www.54deanstreet.com uses the following social plug-ins:

Facebook, Youtube, Google Maps

www.54deanstreet.com may contain links to other websites that have their own privacy policy: www.54deanstreet.com is not responsible for the data processing carried out by these sites.

Google Analytics

The site also includes components transmitted by Google Analytics, a web traffic analysis service provided by Google, Inc. Again these components come to third-party Cookies collected and managed anonymously to monitor and improve the performance of the host site (performance Cookie).

Google Analytics uses Cookies to collect and analyze anonymous information on the behavior of website users (including IP addresses). These data are collected by Google Analytics, which processes them in order to prepare reports about the website itself. This site does not use (and do not allow third parties to use) the analysis tool of Google to track or collect personal information. Google will not associate your IP address with any other data held by Google or seek to link an IP address with the identity of the user. Google can also comunicate this information to third parties if imposed by law or when these third parties process the information on Google's behalf.

For more information, please refer to the link below:


You can selectively disable the action of installing Google Analytics on your browser component of the opt-out provided by Google. To disable the action of Google Analytics, please refer to the link below:

Duration of Cookies

Some Cookies (session Cookies) remain active only until you close the browser or the execution of the command log-out. Other Cookies survive the closure of the browser and are also available for future visits.

These Cookies are known as persistent and their duration is set by the server at the time of their creation. In some cases there is a fixed deadline, in other cases the duration is unlimited.

www.54deanstreet.com, makes use of persistent Cookies only for the rescue the products added in the cart of registered  and logged-in users.

However, browsing the pages of the website www.54deanstreet.com you can interact with sites operated by "third parties" that can create or modify persistent Cookies and profiling.

Manage Cookies

The user can decide whether to accept Cookies using the settings on your browser.

Warning: Disabling all or part of the technical Cookies can compromise the use of the functionality of the site reserved for registered users. On the contrary, the usability of public content is also possible with completely disabled Cookies.

Disabling "third party's" Cookies does not compromise the correct functionality of the website.

The setting can be defined specifically for different websites and web applications. Furthermore the best browsers allow you to define different settings for Cookies "owners" and those of "third parties".

For example, in Firefox through the menu Tools-> Options -> Privacy, you can access a control panel where you can specify whether or not to accept the different types of Cookies and remove them.

To disable all Cookies

Please find below the insturciotns to totally disable cookies on the main browsers:

Chrome: https://support.google.com/chrome/answer/95647?hl=it

Firefox: https://support.mozilla.org/it/kb/Gestione%20dei%20cookie

Internet Explorer: http://windows.microsoft.com/it-it/windows7/how-to-manage-cookies-in-internet-explorer-9

Opera: http://help.opera.com/Windows/10.00/it/cookies.html

Safari: http://support.apple.com/kb/HT1677?viewlocale=it_IT

To disable only the Google Analytics Cookies

Alternatively, you can disable Cookies only from Google Analytics, using the add-in provided by Google for the main browsers: https://tools.google.com/dlpage/gaoptout

To delete Cookies already stored on the terminal

Even if the permission to use "third party" Cookies has been denied, Cookies may be stored on the user's terminal  before the withdrawal. For technical reasons you can not delete these Cookies. However the user's browser allows the deletion of the data stored (using "Clear browsing data") reomving Cookies, other sites' data and plug-ins.